Michael Hickox, a New York owner-operator, is the grand prize winner of Volvo Trucks North America’s “When You Know, You Win” promotion – and the recipient of the $10,000 grand prize, plus a set of Michelin premium tires and matching Alcoa Dura-Bright wheels.

“I was mostly speechless,” Hickox said of learnign he won the grand prize. “I never even buy lottery tickets, but this one I just decided to enter.”

Hickox, of Painted Post, N. Y., runs shipping containers several times a week between Newark, N.J. and upstate New York.

During the six weeks the promotion ran, other drivers were chosen for a range of daily prizes, including a pair of Michelin tires and Alcoa Dura-Bright wheels, $100 cash prizes, Volvo Drivers jackets, Volvo watches and a Volvo VT 880 prize pack that included a VT 880 hat, jacket and scale model VT 880 tractor.

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