Volvo’s 240 Series was launched to the public in 1974, alongside the 260 Series. The Volvo 240 Series held six variations under its name—the 242L, 242DL, 244DL, 244GL, and 245DL. In matters of appearance, it seemed that the 240 Series and 260 Series exhibited no particular departures from the 140 and 164 Series. Vehicle platforms showed no noticeable change from the bulkhead to the rear end. Only when eyes strayed to the frond end did it become possible for anyone to make the 240 vehicles out since this is where the 240 was finally able to set itself apart from the others.

But the true innovation that the 240 brought to consumers was the integration of notable safety features into Volvo cars, improvements that they gleaned from the results of the Volvo Experimental Safety Car they conducted back in 1972.

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