Aside from making a significant mark in the automotive industry by creating the high-quality Volvo auto parts, the Swedish genius has now conquered online communication as well. With an astounding average of 5 million visitors every month to Volvo’s corporate website, online communication is growing in importance for the Volvo Car Corporation. This is a significant rise since 2004 and the numbers of visitors has increased by 45% in the past year alone.

The 2007 single-day record for online users at http://www.volvocars.com/ is registered to reach a peak of 7 million. The Volvo Cars Global Interactive Marketing department works as a team to improve Volvo Cars’ online communication, catering to customer concerns with the Volvo auto parts or with other matters regarding the company.

“We are becoming a center of excellence in interactive marketing,” says Martin Jobin, head of CRM & Interactive Marketing at Volvo Cars in an interview. “We welcome more interactivity with people interested in our cars.”

They are obviously on the right track as The Web Globalization Report Card rated Volvo Cars the 7 th best global website in the world out of 300 such websites. The report is compiled once a year by the European Bytelevel institute and the latest result is in fact one position better than last year.

Volvo Cars has kept its leading position from 2006 among the automotive brands. The websites are ranked from a user perspective with the focus on parameters such as ease of navigation, language and so on.

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